Cold Feet
Yellow Octopus
Brand Identity Publication Campaign & Experiences Print & Packaging

With 2016 feeling unnerving with the global economic downturn and all eyes on the Trump/Clinton election, we chose to send a message of solidarity to our clients amid the frosty outlook for 2017.

Cold Feet tells the ironic story of a polar bear that experiences “cold feet” — a reflection of how inherent vulnerability and self-doubt can creep into different domains of our lives, no matter how familiar they are.

As a Cold Feet 2016 Christmas Gift, it captured our collective apprehension as we stepped into the new year, and was a timely reminder of the spirit of hope that Christmas brings.

Besides sending our warmest wishes, Cold Feet 2016 Christmas Gift reassured our friends and clients of our love for them.

You are not alone.