If Life were a Pencil
Yellow Octopus
Publication Campaign & Experiences Print & Packaging

You Only Live Once (YOLO) is an initiative we launched to mark our 10th anniversary. YOLO partners folk from all walks to life, to rediscover creative talent, potential and dreams that have been forgotten.

YOLO knows that life has a way of holding us back from realising our dreams.

To help others grasp the YOLO message we created a pencil, the embodiment of all that is YOLO; a reflection of the life we have been given, useful yet expendable, limitless in what we can create with it, yet erasable for every mistake we’d make.

Inspiration lives in everyone, in every arena of life.

YOLO dispels the myth that creative people are only found in the creative industry.