Janice Wong Perfection in Imperfection
Janice Wong
Print & Packaging Campaign & Experiences

When Chef Janice Wong spent 72 hours in blindness to challenge her sensory appreciation, we believed that her first book needed to embody both her unique discovery of perfection within the imperfect and the raw beauty of her craft.

To celebrate individuality and the irony of the book, each cover page is crumpled and stamped with “Perfection”, before it is torn by hand.  Beneath it, lies the 2nd part of the book’s cover, a black, hard board with the words “Imperfection” in hotstamp black. No two books are alike.

Typical recipe books contain studio-perfect images printed on paper with a magazine-like sheen.  Janice intentionally chose Kelvin Koh, a wedding photographer who beautifully captures moments with natural lighting and the 35mm format.

After a necessary process of wet-proofing, we printed the finished work on a matt paper surface (fine print from RJ) to complement the organic, raw and experimental feel – further enhanced by the exposed binding that holds this work together.

The finished product as an expression of philosophy and of food craft – treading between the boundaries of the arts and culinary skill.

Awards Won

• Best of Show, HOW 2012 International Design Awards