We are champions of people and their purpose. We’re here to turn potential into something real and powerful.

Yellow Octopus was born in 1997 out of a love for design, diving and a deep respect for the sea creature itself.

The octopus embodies the weird and wondrous, one of the world’s most brilliant animals. Always observing, learning, iterating – it is intelligent design on eight legs. So intelligent, a critical piece of diving equipment was even named after it! The “octopus” is a backup breathing device used in emergencies to share oxygen supply with another. For visibility, it is usually yellow, the colour of energy and passion.

Well, this Yellow Octopus is here to be all that for you – a deep dive into creative possibilities, a tool of salvation, a breath of fresh air.

Team
Clients
Community
STRATEGIC

Strategically address business goals and challenges. Good design thinking starts with empathy, when we seek to understand our clients by asking questions and practicing deep listening skills. As we make crucial discoveries in the reiterative process of design, we take steps closer to success: effectively addressing the challenge, staying on brand and ultimately looking great.

AUTHENTIC

Push creative boundaries while staying true to self. Every person, company or product has a story to tell. Our business is to uncover that soul and showcase it to the world with both truth and grace. Even as brands evolve with the times and we push creative boundaries to new spaces, the best communication is as raw and real as it is relevant.

THOUGHTFUL

Embody thoughtful execution down to the last detail. This is what wins that final wow: design solutions that embody strategy, authenticity and those few extra touches that show someone made this with you in mind. It is work that is instinctive, intuitive and delightfully imaginative – the cherry on top that makes an impression for conversations to come.

Team
Clients
Community
STRATEGIC

Strategically address business goals and challenges. Good design thinking starts with empathy, when we seek to understand our clients by asking questions and practicing deep listening skills. As we make crucial discoveries in the reiterative process of design, we take steps closer to success: effectively addressing the challenge, staying on brand and ultimately looking great.

AUTHENTIC

Push creative boundaries while staying true to self. Every person, company or product has a story to tell. Our business is to uncover that soul and showcase it to the world with both truth and grace. Even as brands evolve with the times and we push creative boundaries to new spaces, the best communication is as raw and real as it is relevant.

THOUGHTFUL

Embody thoughtful execution down to the last detail. This is what wins that final wow: design solutions that embody strategy, authenticity and those few extra touches that show someone made this with you in mind. It is work that is instinctive, intuitive and delightfully imaginative – the cherry on top that makes an impression for conversations to come.

Our 3 Hearts
(Because every octopus has three!)

01.

For Our Team: Growing you is step one of changing the world

We can’t say this enough – if you’re on our team, we’re on yours. You matter. Your contributions matter. And beyond leaving your mark with great creative solutions, we want you to discover and reach your fullest potential during your time here with us, to walk out stronger than when you enter and to know unswervingly that you will always be family.

02.

For Our Clients: To help you reach all you can be with all we have to give

If you’ve chosen us as your creative partners, we’re here to walk with you, whatever it takes. That might take being bold to reshape and reframe the given challenge to meet your goals in a strategic and holistic manner. We want all our clients to reach everything they can be with everything we have on hand.

03.

For Our Community: Bringing new life with community-building truths

As creative communicators, the ability to redeem narratives for different communities in Singapore and beyond is closer than we imagine. Sparking authentic connections and conversations through our work is our way of building fresh perspectives, deepening understanding, and, in our small way, creating a better world to live in.

Our Approach

Building a brand together takes honouring someone’s story and who they are – their purpose for being and doing. We believe that deeply engaging with the people of a brand, campaign or any creative intention is what takes them from potential to design solutions that hit these 3 marks: strategic, authentic and thoughtful.

STRATEGIC

Strategically address business goals and challenges. Good design thinking starts with empathy, when we seek to understand our clients by asking questions and practicing deep listening skills. As we make crucial discoveries in the reiterative process of design, we take steps closer to success: effectively addressing the challenge, staying on brand and ultimately looking great.

AUTHENTIC

Push creative boundaries while staying true to self. Every person, company or product has a story to tell. Our business is to uncover that soul and showcase it to the world with both truth and grace. Even as brands evolve with the times and we push creative boundaries to new spaces, the best communication is as raw and real as it is relevant.

THOUGHTFUL

Embody thoughtful execution down to the last detail. This is what wins that final wow: design solutions that embody strategy, authenticity and those few extra touches that show someone made this with you in mind. It is work that is instinctive, intuitive and delightfully imaginative – the cherry on top that makes an impression for conversations to come.