Walking through a year of good
Ever since Temasek Foundation (TF) moved its annual reports to a fully digital space, there has been exciting opportunities to expand the usual storytelling that charts the progress of the organisation’s work across communities, sectors, and regions.
In 2024, we built a digital experience that feels like walking through a neighbourhood, where every “block” holds a story of the good done in 2024—creating an illustrated pathway representing TF’s four key impact themes: Connecting People, Uplifting Communities, Protecting the Planet, and Advancing Capabilities.
Discover the good in this hood
Through illustration, photography, and soft motion, users explore a stylised Singaporean streetscape layered with memories, moments, and meaning.
Bringing greater clarity and depth to the Foundation’s work, each of the four strategic themes are unpacked through a set of five “I”s: Intention, Issue, Innovation, Impact, and Inspiration. These served as guiding lenses to explain the purpose and direction of each pillar in a way that’s grounded, thoughtful, and accessible to all readers.
A neighbourhood anyone can navigate
This was designed to be an experience that welcomes everyone—from policymakers to the public. Navigation is intuitive. Language is clear. Layouts are designed with accessibility and assistive features in mind.
We also paired statistical highlights with human-interest narratives, ensuring every insight is grounded in the stories of impact created by the year’s work.
Into your inboxes
To extend the report’s reach, we carried the visual identity into a launch EDM. Using the same illustration style, colour palette, and warm tone, the EDM served as a natural invitation into the digital experience. Designed to feel approachable and cohesive, it distilled key highlights from the report while reinforcing the central theme—inspiring lives in every generation.
Beyond the last block
Doing good is ongoing work—quiet, deliberate, and deeply human. This report captures a moment in that journey, but the commitment continues: to serve, to uplift, and to keep building a future where no one is left behind.
Ang Jun Zuan, Chan Hsin Yee, Elizabeth Ngoo, Jason Chan, Joanne Kwok, Scott Lur