Janice Wong Blind Book
Janice Wong
F & B
Publication Campaign & Experiences

By the time we met Janice Wong, unusual circumstances required us to find a solution that would do two things: create more time for ideas to develop and inject a growing anticipation for the book’s release.

The outcome?
A teaser that captures and creates an emotional connection to the essence of Janice’s vision.

Black on black text used throughout the work with “Blind” deeply embossed on a uncoloured grey board, subtly articulates the heightened sense of touch that befalls those who lose their sight.

The explosion of colour within it’s pages celebrates textures, colours and memories which, seemingly, become more fascinating when seen through blind eyes.