Meet Your Type. Then meet Their Type.
The Yellow Octopus bunch has always been people-people, and we care about making the work between people better. After almost 30 years of helping others communicate—and yes, with a little help from AI—that vision has finally found its form: Just My Type.
What you can use this tool for:
Before the project starts
Take it together. Discuss types. Spot friction points early.
During points of tension
Depersonalise conflict. "It's not you, it's how we're wired."
When adding to the team
Consider your current team composition of personalities.
During the project
Speak their language. Champion? Impact. Pragmatist? Timeline. Explorer? Research.
Knowing triggers and boundaries
Give yourself language for sensitive areas and non-negotiables.
8 Personas built on 8 Principles
We based the 8 Archetypes on the 8 core principles at YO that every new Tako has to learn and older Takos live by. These are the 8 keys that drive our creative work and relationships—now a framework that just might change how you work with everyone.
(Click any principle in the chart to learn more)
(Click any principle in the chart to learn more)
Spirit of Collaboration
Champion the Client
Excellence is a Verb
Relentless Curiosity
Immovable Integrity
Put On Your Thinking Skin
Create, Invent, Simplify
Own Your Projects
How You're Wired
Your core type explained—strengths, natural tendencies, and how you show up in professional settings.
Secondary Tendencies
The other types you tap into and how they complement your primary style.
Understanding Yourself Deeply
Core motivations, superpowers, what energises or drains you, and how you show up in partnerships.
Avoiding Self-Sabotage
Your blind spots, dealbreakers, and patterns that hold you back—plus how to not burn out being you.
Relationship Dynamics
Who you'll vibe with, who requires work, who might be disasters—and how to make each work anyway.
How Others Can Work Well With You
Detailed guidance for each type—what works, what clashes, how to bridge gaps when partnering with you.
