Meet the designers who helped bring the archetypes to life.
A creative communications agency building a personality tool? Of course we had to add design depth to each Archetype with a Typeface that expresses it best. A Type for a Type. We’re thankful to all who have contributed a font or two. Get in touch with them for their fonts and more!
Ying Tong Tan
Designer of Graye
Ying Tong Tan is an independent type and graphic designer specialising in Latin and Chinese type design and typography. Her practice spans art direction, graphic design, and the concept-to-production development and consultation of custom and retail typefaces, working closely with type foundries and design studios. Alongside her studio work, she teaches as an adjunct lecturer and regularly hosts workshops, talks, and conferences. Ying Tong holds a BA (Hons) in Graphic Design from Central Saint Martins and a postgraduate in Type Design from EsadType Amiens.
Darius Ou
Designer of Labyrinth
Darius Ou is a graphic designer whose practice focuses on experimental typography and graphic lore. He holds an MA in Design from the University of the Arts Singapore, with a research focus on the intersections of 3D printing, graphic design, and publishing. Alongside his practice, he runs hyperpress, an ongoing body of work dedicated to producing 3D-printed books, objects, and texts. He is a recipient of the Art Directors Club New York’s Young Guns 21 award.
Mark De Winne
Designer of Majulah and Visuelle
Mark began his career in graphic design before typography drew him deeper into its craft. This led him from Singapore to The Hague's Type & Media program, where he became the first Singaporean graduate. His practice now spans brand identity, type design, teaching, and documenting Singapore's typographic vernacular. His typefaces have been released by Typofonderie and Darden Studio, and since 2026, with his own foundry Multitudes—shaped by his belief that letters carry culture, story, and place.
Death of Typography
Producers of Getai Grotesk and Robusta
Death of Typography is a type collective in Singapore that practices, researches, and explores typography. Their mission is to make type design education more accessible while reshaping how typography is perceived in Singapore. To achieve this, they’ve built a platform for like-minded designers and launched educational programs, experimental workshops, and industry collaborations. Under their foundry, several local typefaces have been featured in global branding projects.
Lee Qiu Wen
Designer of Octopia Neue and Straits Sans
Lee Qiu Wen, Avery is a graphic and type designer. For her, type is the convergence of her interests in writing, culture, and languages. A founding member of the Singapore-based type collective Death of Typography (DOT), Qiu Wen is dedicated to making type more accessible to local designers. She joined the online cohort of Type West to further her understanding of type design. Currently, she works as a junior Art Director and teaches typography at LASALLE College of the Arts and Nanyang Technological University.
How You're Wired
Your core type explained—strengths, natural tendencies, and how you show up in professional settings.
Secondary Tendencies
The other types you tap into and how they complement your primary style.
Understanding Yourself Deeply
Core motivations, superpowers, what energises or drains you, and how you show up in partnerships.
Avoiding Self-Sabotage
Your blind spots, dealbreakers, and patterns that hold you back—plus how to not burn out being you.
Relationship Dynamics
Who you'll vibe with, who requires work, who might be disasters—and how to make each work anyway.
How Others Can Work Well With You
Detailed guidance for each type—what works, what clashes, how to bridge gaps when partnering with you.
