Building with tomorrow in mind
Traditional luxury real estate branding has always been lavish and opulent. How would Ho Bee Land eke out a unique positioning and personality through its website design and experience?
Founded in 1987, Ho Bee Land is a property developer listed on the Mainboard of the Singapore Exchange. Known as the pioneer developer of luxury homes in the exclusive Sentosa Cove enclave, it currently has a comprehensive and iconic portfolio across Australia, China, United Kingdom, and Europe. As Ho Bee Land added cutting-edge projects like Elementum (Singapore) and The Scalpel (United Kingdom) to its portfolio, Ho Bee Land sought a new website that would communicate its entrance into a new era of sustainable-centric development.
The blueprint for a vibrant future
Rather than portraying old world opulence, we carved out a unique brand positioning for Ho Bee Land as a sustainability-centric player that focused on architectural innovation. We first created a style sheet consisting of modern typography and a monochromatic palette based on the iconic Ho Bee blue. This colour palette was later expanded into complementary shades for more storytelling abilities, and amplified with abstract and elegant line illustrations.
Intentional photography
meets compelling copy
Using photography as a main design element, the website featured Ho Bee Land’s most prominent projects shot from dramatic angles to emphasise the scale and beauty of their green facades. Each property was also introduced with an emotive headline that showcased its best features especially when it tied to sustainability or innovation. This tangibly showed how the business had contributed to shaping sustainable cityscapes and residential oases across the world.
Creating enduring, timeless spaces
that’s built to last
Together with intuitive layouts and a seamless user experience, the website is a testament to how Ho Bee Land has elevated the way people live, work, and innovate through the years.